Forbes Lists Pakistan as One of the Most Underrated Tourist Destinations for 2020

Forbes Magazine has now seconded Pakistan’s beauty by listing it in its “10 best under-the-radar trips”.

In this list, titled “The Not Hot List”, Forbes outlined all the places that are “off the beaten path”, and give travelers a “proper escape from the everyday in an increasingly homogenized world.”

According to the US-based business magazine, this new year (2020) is a great time to be visiting all the countries in its list. Most of these closed countries are now opening up. Pakistan under the leadership of Prime Minister Imran Khan has done much work in promoting the country’s tourism potential.

Forbes cited Wild Frontiers, an award-winning adventure travel company, whilst highlighting that Pakistan has become an extremely attractive destination. And the visit by the Duke and Duchess of Cambridge is a tip of the hat. During their Pakistan tour, Prince William and Kate Middleton also visited the Northern areas of the country, and the cultural capital Lahore as well.

Jonny Bealby, the founder of Wild Frontiers told Forbes,

“Pakistan is perhaps the ultimate adventure travel destination. It offers ancient Indus civilizations stretching back 4,000 years, and exciting cities like Lahore with its forts, mosques and palaces. But most of all, it offers incredible scenery, particularly in the north where the three greatest mountain ranges collide.”

He further supported the ruling government’s initiative and focus on promoting Pakistan’s tourism industry, while acknowledging the country’s potential.

“Pakistan is great for trekking, mountain biking, rafting or just cultural tourism. The infrastructure has also improved, with resurfaced roads and new tunnels cutting down travel time, new luxury hotels are opening up in the region,” he added.

Last year, a luxury travel magazine by the name Conde Nast Traveler also named Pakistan as a destination that they were very excited about in not just the following year alone.