Daraz Becomes Exclusive Digital Streaming Partner for ICC T20 World Cup 2022 in Pakistan
Pakistan’s leading e-Commerce platform becomes the exclusive digital streaming partner for ICC T20 World Cup in Pakistan
Karachi, 3rd October 2022: After the huge success of streaming World T20 2021, PSL, and Asia Cup, Daraz will bring the entire country together on its platform once again to watch the ICC T20 World Cup 20222 free of cost.
Daraz announces their exclusive partnership to stream the biggest cricket tournament of the year. Through this partnership, the app users will be able to watch all the matches of the tournament from anywhere on Daraz’s app. The shopping platform launched Daraz Live in September 2021 bringing state-of-the-art technology introducing the concept of shoppertainment to its user. With a monthly user base of 15 Million and growing, Daraz aims to attract more users with this partnership on their app.
Muhammad Ammar Hassan, Chief Marketing Officer of Daraz Pakistan, said “We are ecstatic to announce that we have once again secured the livestreaming rights for the ICC T20 World Cup and will be bringing the most exciting cricket tournament of the year to Pakistanis free-of-cost. Daraz attracted the most search interest and traffic compared to other conventional sports streaming platforms last year. This is a testament to how rapidly digitisation is taking place in the country all around.“
The partnership is a key component of Daraz’s marketing strategy to accelerate the growth of the brand through association with high-profile sports teams. With cricket commanding a huge following across the South Asian region, it presents an effective platform for Daraz to engage with the region’s passionate fans and drive the brand to the next level.
Featuring a total of 45 matches in Australia, the ICC T20 World Cup will start from 16th October 2021 with semi final scheduled for 9th and 10th of November and Final on 13th of November 2022. All the matches will be streamed on Daraz App.
Advertisers in Pakistan will be able to advertise on Daraz during the live stream of ICC T20 World cup which Daraz will be showing exclusively. With the largest digital audience base in Pakistan, It will be a great opportunity for advertising fraternity to expose their brands to millions of people who are digital natives.
Don’t forget to read: T20 World Cup 2022 Schedule